Y-3 launches Y-3 SPORT – THERE ARE NO RULES
Heralding a new era of design focused performance wear and uncompromising attitude with Y-3’s first dedicated sportswear collection.
Combining the avant-garde vision of Yohji Yamamoto and the innovative approach to sportswear of adidas, over the last 15 years, Y-3 push the possibilities of where fashion and active wear meet.
For spring/summer 16 Y-3 launch their first dedicated sportswear collection. Once again pioneering the next generation of performance wear through their uncompromising approach and unbridled passion. From the streets of New York, and capturing the city’s defiant attitude and renegade aesthetic, we are pleased to bring you Y-3 SPORT, made for action, for the streets, the sidewalks and the catwalks.
Y-3 partner with film director Nathalie Canguilhem and i-D heavyweights Alastair Mckimm and Graham Rounthwaite. The three disruptive idealists have come together to create a provocative film to mark the launch of the brand new capsule Y-3 SPORT.
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Poter Elvinger is a genius
got 4 fckn pairs
Y-3 fits my identity! <3
Timbaland – Bounce
the main model in this campaign is so ferocious 😊
these films !!
Kanye I am a God?
one of the best Designer, i ever liked
Damn y-3 is the Future adidas doing big things with the collabs
music reminds me of kanye west – i am a god
this is some dope shit